Instagram, babe. It’s not you. It’s me.

Actually nah that’s a lie, it is you.

I feel like we’ve all experienced the slump with Instagram at the moment. Engagement is down, frustration is high and the number of DMs I’m receiving about a “fantastic opportunity that I think you’d be great at!” is quite frankly just about as much as I can handle. Don’t get me wrong, Instagram can be great. Many people like myself have created a following, a hobby and even a career out of it which is AMAZING, and for the longest time I was so obsessed with the app and often called it my favourite/most used app.

Now though it’s all changed. The first bump in the road was the drop in engagement. I’m used to my photos getting around 300+ likes each, which is pretty decent I’d like to think. But now they just about reach 200 on a good day. It could be that the photos I’m uploading are shite and I’d be the first to admit that, but I don’t think they’re much different to the other photos that have upwards of 300 likes. I guess it’s just frustrating when I spend a lot of time taking photos, editing photos and get genuinely excited to share them and they FLOP. Hence my last post, which you can find here.

I’d say the tail end of last year was when I hit my peak, especially with my Christmas content. Maybe I’ll just hibernate until December this year and make a huge comeback with the best festive content EVER. Anyway, every photo I uploaded around that period was a photo I genuinely loved, was genuinely proud of and excited to post. Recently, over the last maybe two or three months, I feel like I’ve just been posting for the sake of it. In my mind, if I don’t post for a few days then everyone will unfollow me and forget about me. I started to just upload whatever photo I thought was decent enough in an effort to still be present. That’s not what I want my Instagram to be. I want it to be full of photos that I’m proud of and spent a lot of time on. I want them to be creative and exciting, not just a photo of an average outfit.

I guess sometimes when I look at my Instagram I get a bit bored of it. It’s just photos of me and my outfits. I don’t think there’s any real substance behind it. The number of times I’ve been like “oh I don’t have a caption, I don’t know what to write!”, well why bother posting anything then? I avoid uploading anything other than outfit photos because they tend to do the best out of everything because of the bloody algorithm, therefore limiting myself to what I can post. Can you tell I’m just frustrated at the moment?

Your Instagram feed isn’t the be all and end all. Your follower count doesn’t mean everything. I see so many people fixated on how many followers they have and how far away they are from their next “goal” and I’m just like… so what? There’s more to life than posting on Instagram for strangers who may or may not like it. I don’t want to turn into that person who can’t go a day without uploading to Instagram or can’t go out for a meal without getting a photo of their outfit. I don’t want to feel like I have to buy new clothes for Instagram posts because God forbid you post the same outfit three photos in a row. (No shade if you do any of those things, you do you, it’s just not what I’m about ya get me?)

ignore my bruise lol

I think I’ve just woken up a bit and realised there’s more to life than showing everyone your outfits online. When I say I’m “breaking up” with Instagram, I mean that relationship I used to have with it. I’m not deleting my account or anything crazy, but I’m just going to be more free with it. I’ll still post outfit photos if I have any and the occasional #AD, but I’m going to try and post more of life. Pretty photos of Edinburgh and other places, photos of Cam’s dogs and family times, hell even photos of my avocado bedsheets because they’re cute AF. No more “oh it doesn’t fit with my theme” or “oh it’s not a photo of me so it won’t do well”… SO WHAT, if you like it, post it. That’s what Instagram is all about.

My blog is going to be my priority over Instagram going forward. Instagram could be deleted any second but I know my blog is MY platform and I’m in control of it. I’ve been a very bad blogger lately but I’m going to (try) to post more regularly on here now that I’m not obsessing over whether or not a certain photo is too blue to fit with my overly warm Instagram theme.

Soz for the rant but I feel better now. Please let me know your thoughts on this and Instagram in general. I’d be interested to know if anyone else feels this way.

Luv u byeeee x

  1. I completely feel you. My engagement took a hit around the end of 2017 and I’ve struggled to improve it, and I refuse to spend hours and hours on IG each day trying to engage with as many other posts as possible to try to improve my own. I think it’s taught me that I should focus on sharing my photos to my blog more often and not put all my eggs in one basket. I don’t know if IG does the same to you but it always gives me the “this post is doing better than your other posts, you should boost it/give us money” on posts that are actually doing WORSE than most of my others.

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